I’m sure you’ve been on some webinars before. And you might have learned a thing or two, but the host makes a very compelling reason for you to fork over your hard earned cash because they have the ultimate solution that’s going to ‘finally’ make you successful in your business.
And the psychology of what’s going on here is that you feel really good in the moment, because you’ve spent money and took action. You feel like you’ve actually done something positive for your business when in fact, all you’ve done is spent your cash reserves or gone into debt.
These gurus are masters at helping you feel like if you just buy their program, all your money problems are solved. But in many cases, it’s just Not true.
Most of them have a cookie cutter product or program that might have worked for them or for some of their friends, but there are two problems here:
1. Their program doesn’t address your unique business needs. So then you freeze up and don’t know how to make your business fit into their model. YUCK!
2. Many of these gurus hand-pick the 2% success stories or people that have made it, while 98% of the other people who do their stuff don’t get the same results.
I hear from our clients all the time how they’ve wasted tens or even hundreds of thousands of dollars on products, programs, masterminds, and coaching. And they have nothing or little to show for it.
Your business is unique and you need a specific, unique & customized solution to be successful. One size DOES NOT fit all! If it did everyone would be rich.
A second mistake we see it Learning, But Not Implementing.
You’ve hired coaches, listened to programs, and maybe been to some live events. It’s fun to learn and get excited about possibilities. But nothing happens until you take action in your business and implement.
A common mistake we see is our clients hiring a business coach, but in between coaching calls NOTHING happens in their business.
They know what they SHOULD be doing, but making it happen is another story. And the support around these products and programs is weak or non existent – or their “customer service” makes you feel like it’s your fault that you’re not getting results.
The problem isn’t you, it’s that THEIR program is not in alignment with YOUR business. And how can you move forward if you’re out of integrity?
Or maybe you can’t implement because the technology is too daunting?
There’s nothing worse than having to wait days or weeks to get a piece of technology working in your business.
Everything screeches to a halt and you’re losing money when you should be getting clients and earning income.
When technology brings our businesses to a grinding halt, we simply cannot move forward and implement.
That’s why it’s a good idea to have someone in your corner who knows YOUR website and YOUR systems, so that if there’s a problem, it’s quickly resolved.
Another common theme is not knowing what to do in what order. Yes, there are 1000 marketing avenues out there that could work, but knowing what to do in what order, and what is working in the moment can be flabberghasting.
It’s critical, now more than ever, to know EXACTLY which marketing avenues are going to give you the most bang for your buck.
That’s why we only partner with a select amount of businesses to create a customized marketing plan that cuts through the marketing B.S. and tells you exactly what your business needs (and in what order) for actual results.
We emphasize to our clients THE most important tool in your business is your PLAN, the foundation that sets the tone for the year and keeps you focused and on track.
There’s a reason multi-million dollar organizations have a business & marketing plan.
But let me ask you this…how many home studies or coaches you’ve worked with have come up with a detailed specific plan with dates, who is doing what and how you are going to execute?
Not many, I can imagine.
A good marketing plan identifies what you want to accomplish and prioritizes the steps it will take to get there.
Should you be working on your company vision and goal setting, creating new products, reaching out to JV Partners, running facebook ads, improving your website and email copy, perfecting your sales process, backing up your website, updating and optimizing your email list, generating or updating content on your site or in your programs, improving customer service, working on graphic design and branding, doing taxes and book keeping. There are so many things to do in your business that you need to have a prioritized plan of who should do what and in what order.
Remember that your primary responsibility in business is to earn profit. You cannot change the world if you can’t pay your bills.
And that’s why I’d like to tell you about something we offer to our clients.
It’s called the Her Smart Marketing Plan Plus and it takes all the guesswork out of what you need to do to accomplish your goals. This plan works if you’re already established in your business or if you’re just starting out.
The truth is…you could have a million dollar business using all the different marketing avenues out there…Facebook Ads, Google Ads, Linked In, Email marketing & more. The problem is at this point in your business you don’t have the time, energy, team and resources to execute all these methods.
You just don’t.
You need to have a model that specifically works for your particular business.
If you don’t do the right things in the right order with the right resources, you will not be successful.
Let me use an example as to how powerful this is….
Imagine Jane has a marketing agency and Clara is a health coach. For each of these businesses to earn $10,000 or even $30,000 a month, they have to do specific things in the right order to get there. Clara will need to develop her one on one packages, and create a great follow up system for her leads and clients and perhaps work on her sales skills. Jane, on the other hand, is an expert at sales and needs to work on her unreliable team and the numbers she’s ignoring.
Where I’m going with this is each business needs to work on COMPLETELY different things. If they were to work with a cookie cutter model they would each get terrible results.
Our plan plus is really powerful because we have a 3-step process for creating your perfect business & marketing plan. This is not a cookie cutter program like the gurus push. This is a custom plan for your business based on over 100,000 hours of marketing knowledge and experience.
The first step is that we have a virtual intake meeting to get to know you and your business (remember most others do NOT do this). Here we help you get clear on who you serve and how you serve them. We find out what you’ve been doing so far, what’s working, what isn’t and what your biggest priorities are in your business.
And this is where there’s a huge disconnect between us and what you’ve done in the past…Imagine going to the doctor, the doctor saying hello and then immediately prescribing medicine.
Wait! He doesn’t know much about you or your situation yet he’s giving you a prescription. How is that possible?
Who do you think is going to get the better results, the doctor who takes the time to do the intake or the doctor that immediately signs over a prescription.
That’s what happens in courses and group programs, even in coaching. You jump right into what you need to do without first deeply understanding your situation and formulating a plot.
This intake meeting alone will save you tens of thousands of dollars.
Step two is on our end. We roll up our sleeves and get to work. We go through your website and your marketing materials. We analyze the resources and assets in your business, including your team members, software, your products and programs etc.
**We call this a Her Smart Marketing Plan Plus because its’ actually a business & marketing plan all rolled into one.
From there, we put together a complete, in-depth, custom, prioritized marketing plan based upon our initial meeting and the research we’ve done on your company and the market place. And if you’re just starting out, we put together recommendations of the best steps you can take to start earning money quickly.
Then we actually have a behind the scenes team meeting about your business with our ‘success team’ …many who have built their own successful or 6 figure + businesses. So you get multiple experienced eyes on your business.
Let me ask you this…would you rather have one big guru critiquing your business, or a team of experts who have their eyes on hundreds of successful business (many in your niche) over the years. Your chances of success are WAY better knowing what’s working in your industry VS shooting in the dark. One big success does not mean that person is qualified to give you advice. Success in one niche can mean failure in another.
The third step is we have another virtual meeting with you – this time to go over your marketing plan and fine tune it for anything that’s missing or needs to be updated.
Now here’s the BEST part of what I’m sharing with you…
The marketing plan is the foundation of your business, it will set the tone for the next six to nine months in business, fast tracking your goals and knowing what to do in what order. Total relief!
BUT, many clients come to us and they also want to create immediate cash. They would be thrilled with an extra $10,000, $20,000 or $30,000 in their pockets.
This is where the magic happens, not only do you get a custom business & marketing plan but you also get a ‘fast cash infusion.’ What this means is along with your marketing plan we spend an additional hour with you and coach you on the 3 lowest hanging fruit and fast cash action steps in your business.
We will literally tell you the 3 things you need to do in the next 90 days to bring in an extra 10 to 30k. No guesswork, no confusion, you will add 5 figures to your business very quickly. virtually walk away with an extra $20,000.
To summarize, you will leave meeting #2 that second meeting with an exact picture of what you need to do in your business, what order, and what it’s gonna cost you. After all time is money. And if you’re missing some key people or software to get things done, we’ll share some low cost and super effective solutions with you.
And don’t forget you’re also getting laser coaching on the 3 things you can do today to bring in fast cash.
And don’t worry, these aren’t complicated, super laser intensive things, these are small things you’ve perhaps overlooked in your business, which you can easily do right away.
OK, this page is getting a bit long, so I’d like to invite you to a no-obligation free consultation to find out if a marketing plan or done-for-you marketing services are for you….