This post is from the series: 20 No Cost, Low Cost Weapons for Marketing Your Business.

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Have you heard of value-based pricing? Or are you charging by the hour, low-balling your Prices, and “hoping” you’ll make enough money to survive from your service-based business? I’m here to tell you, it doesn’t have to be that hard!

Here is how you do it:

1. Make a LONG list of all the benefits your clients receive from working with you. Be sure to look at every single aspect of their lives and how each aspect is affected by the work you do. If you do this right, you’ll fill an entire piece of paper with benefits.

2. Take a look at all your client success stories or begin to collect them from every client if you haven’t done so already. Highlight all the benefits and begin incorporating them into your marketing messages, including emails, blog posts, and social media posts. Regularly sharing client success stories will attract new clients to you who want the same results your current clients are having, and they’ll better understand why you set your prices at a premium.

3. Raise your rates. You know it’s time. The average solopreneur is undercharging. Period. I have yet to come across one who isn’t. If you’re not having people enroll into your programs or services, price is the LAST thing you need to look at. Most likely it’s the way you’re positioning your services and a lack of effective marketing and lead generation. Your services have value. You bring value to your services for being who you are. Raise your rates if you know in your gut that now is the time. With these 3 steps to get you started, you’re well on your way to pricing your services based on value, not what you think people can afford, what you think people will pay, what the next coach is charging, or what you would be able to pay. You’ll attract clients who care about quality and care about results, not those looking for the cheapest person in your niche to hire. You don’t want those clients anyway! So, go on, I’m granting you Permission to Charge™ because you bring value to every client who is fortunate to work with you!


Jessica Riverson is the CEO of Permission to Charge™ where she empowers female coaches, consultants, and service providers to Own their Worth and Properly Price and Package their Expertise into a High End Program that Sells.