This post is from the series: 20 No Cost, Low Cost Weapons for Marketing Your Business.
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In order for social media to work, you can’t just be relevant. You have to inspire. People follow people and brands that make them feel like they’re doing good in the world.
When you inspire enough people and build trust, that’s when you can offer them more value by getting your fans off social media and on to your email list.
Why email? Why not just build my audience on my fan page? Because social media is just rented space and rented traffic.
You never want to put all of your eggs in one basket, especially a basket that you don’t own. Email is where the magic happens. That’s where you really build a deeper relationship and turn your fans into amazing customers.
Often, entrepreneurs forget that people are on social media… to be social! So quit trying to sell all the time and listen to what people are doing in their spare time. You’ll be able to relate to your audience on a more personal level and have fun with them! Better yet, they’ll see that they can have fun with you, let their guard down, and learn that they can trust you, which will result in them converting into clients.
SOCIAL MEDIA STRATEGIST
Devani Freeman helps heart-centered businesses build their buzz online and get known as the go-to experts in their field. She shows them, step-by-step, how to effectively grow an online following and turn followers into paying clients. Devani is also the CEO of Devani Digital, a boutique Social Media Marketing Agency.